The typical long-term care buyer
• Female, Caucasian, age 55 to 64
• Married with adult children
• Working in a white-collar profession; not yet retired
• College educated
• Living in a metropolitan area with a population of at least 250,000
• A homeowner with 11 or more years in the current residence
• Affluent; upper middle class with a household income of $100,000 or more
• A “planner” who is interested in financial issues; owns life insurance and other conservative investment products
• Family oriented
• Exposed to LTC issues; knows someone (a family member or friend) who has needed LTC services
• Research oriented; an online user; self-educated about LTCi
• Generally skeptical and mistrusting of financial advisors and insurance companies
• Married with adult children
• Working in a white-collar profession; not yet retired
• College educated
• Living in a metropolitan area with a population of at least 250,000
• A homeowner with 11 or more years in the current residence
• Affluent; upper middle class with a household income of $100,000 or more
• A “planner” who is interested in financial issues; owns life insurance and other conservative investment products
• Family oriented
• Exposed to LTC issues; knows someone (a family member or friend) who has needed LTC services
• Research oriented; an online user; self-educated about LTCi
• Generally skeptical and mistrusting of financial advisors and insurance companies