1. Typical Client with the Hearts and Minds for Long Term Care insurance

    The typical long-term care buyer •  Female, Caucasian, age 55 to 64 •  Married with adult children •  Working in a white-collar profession; not yet retired •  College educated •  Living in a metropolitan area with a population of  at least 250,000 •  A homeowner with 11 or more ye…Read More

  2. Common Misconceptions about Long Term Care insurance

    The two major fears that American seniors face when ask are number one. Outliving their income followed closely by the concerns of having resources to pay for Long term care in the event of a catastrophic illness. Recently 75 percent of seniors polled had either experienced caring for an aging paren…Read More